Creative direction.
Global corporate & change comms.

Creative direction for the global go‑live of the Leadership Programme.

Development of the programme’s look & feel and visual principles.

Design concept for materials, communications, and learning formats.

Visual motif development, photoshoots, mood video, and campaign assets.

Layout system and design framework.

Creative direction for development and implementation of the Knowledge Hub (ServiceNow & SharePoint).

Creation of business kick‑off materials for global stakeholders.

The global go‑live of a leadership programme required a clear visual identity, a consistent communication framework, and an activation system that increased visibility, strengthened programme recognition, and made resources easy to access.

Leadership initiatives gain traction when communication, branding, and knowledge access work together to create a consistent, recognisable, and engaging participant experience.

Content for Next‑Gen HR (global HR Change) communication.

Development of design and communication concepts for internal communication and the HQ rollout.

Newsletter development (SharePoint).

Preparation and execution of business kick‑off documents for internal presentations by the CHRO and HR VPs.

Kick‑off and activation planning, including implementation of screens, visuals, news, and videos.

The HQ kick‑off of a global HR transformation required communication formats and content that help leadership teams present organisational change clearly and confidently. The focus was on developing strategic, scalable content and assets for the HQ rollout.

The success of change communication depends on how effectively complex business topics can be translated into clear, confident messages that leaders can communicate consistently.

Visual evolution of the old EB design concept (EB 2.0).

Onboarding content concept that translates company culture into a clear and engaging employee experience.

Content strategy, creative direction, production assets, and creative guidance across multiple global formats.

AI‑based video and learning session templates to make onboarding scalable, engaging, and easy to adapt.

Cohesive communication system that helps employees understand the brand, values, and ways of working from day one.

A global organisation needed scalable, globally consistent content and assets for its onboarding experience — formats that meet technical requirements, work across regions, and introduce new employees to the culture and ways of working.

Wirksames Onboarding entsteht durch klare Kommunikation, aktivierende Inhalte und konsistente Umsetzung – und schafft so von Beginn an Sicherheit und Verbindung.

Developed a kick‑off and communications campaign to position the Disability Inclusion Programme clearly across the organisation.

Created accessible assets, templates, and newsletter formats to support consistent and inclusive communication.

Used global and local channels, video formats, and event concepts to make key messages more engaging, visible, and easy to understand, share, and interact with.

Developed an internal marketing activation for the broader Disability Inclusion topic planned for 2026.

A highly sensitive global topic required communication formats and content that balance business priorities, cultural differences, and local realities — while still maintaining a consistent global narrative.

Effective DE&I communication creates relevance for diverse audiences while maintaining a consistent and authentic message across the organisation.

Strategic leadership of marketing during a growth phase (interim role)

Development & execution of data‑driven social‑media campaigns

Focus on talent acquisition for SMEs to large enterprises

Creation of a scalable employer‑branding framework

Strengthening brand positioning & executive‑level storytelling

Management of external partners & C‑level stakeholders